Alpha Female is a mock activewear brand I designed and created and is currently under product development. The first collection is called "Girls Support Girls" and revolves around the themes of sisterhood, women empowering women, and collaboration over competition. The collection takes on a more feminine, playful, and kitschy approach to athletic wear to paint an overall mood that working out is intended to be fun (*extra fun when you do it with your girl friends).
Alpha Female is for the strong girl who is true to herself and isn't afraid to show it, embraces her femininity, and speaks her mind. She is bold, empowered, positive, nurturing, and supportive of others.